We were in the process of setting up a start-up that would focus on providing niche imported  baby products to the South African market. We were inexperienced in the Retail space and had no manpower. We were aware of Peter’s corporate experience and working with large brands in FMCG. During our initial meeting we outlined a general vision for our company and  he immediately provided creative and constructive input to the discussion. It was evident that he “got”  what we were about and an obvious and he had a great deal to contribute.


Initially we were unsure where to start with the business or where to utilise Peter’s input best. Peter provided steer and helped make sense of it all by taking the lead to facilitate our company’s founding workshop during which we identified the vision and roadmap for our business strategy. We partnered with Peter to help execute and deliver on this vision during our founding year. Peter assisted in various areas, brand image, marketing strategy and planning, marketing and promotional material design, brand expo shows and logistics, media relations, writing of PR pieces etc. We also called on him to represent our company at sales events and business meetings.


Peter has a larger than life personality, and is always professional and I learnt that a positive, “can-do” attitude goes a long way. I appreciated his willingness to get his hands dirty and his commitment to the cause as if it were his own venture.   We highly recommend Peter to others.

Theo Kumm (Owner)



Otto Baby